Content Creators: Yes Theory

Wow. I’m trying to remember in what order I discovered the various YouTube channels that I visit. I’m pretty sure that Yes Theory came behind Try Guys.

The origins of Yes Theory are both long and short. The Reader’s Digest Condensed version is that Thomas Brag and Matt Dajer attended McGill University in Montreal at the same time. They attended a party where they met the only person to ever be given permission to climb the Great Pyramid of Giza, Ammar Kandil. The three hit it off immediately and, with a friend acting as cameraman, they decided to try one new thing every day for thirty days. They called this “Project Thirty.”

In Project Thirty, they did things like give flowers to strangers, try to get strangers to dance with them in public, and so on. The videos are a lot of fun.

Then, in 2016, they got an offer to move to Venice, California and film videos there for a company called Vertical. During the early days of their time in California they all lived together in one house and also let friends live in that house with them.

I didn’t discover Yes Theory until the last year or so, so I went back through the posts and got caught up-to-date. I really enjoyed this era of videos, even though a number of their videos during this era are, erm, I’m not sure how to describe them. Their videos are very pro-social, about cooperating and making friends, and learning, and travel.

In the middle stretch of their channel, they made a number of videos seeing what they could get away with — trying to convince people in Beverly Hills to let them swim in their pools, sneaking into movie premieres, etc. They also had a series whenever they traveled of one of the guys having to find strangers who would feed and house them in a strange city.

This group of three guys who met at a party are now hoping to to lead a sort of revolution encouraging people to “Seek Discomfort.” As they put it, “We believe life’s greatest moments and deepest connections exist outside of your comfort zone.”

Matt is no longer making videos and Ammar only shows up occasionally, so they’ve added Matt’s younger brother, also named Thomas (he goes by Tommy in the videos) and a friend named Eric Tabach.

Today’s Gratuitous Amazon Link for today is Princess Academy: Palace of Stone by Shannon Hale. In this sequel to Princess Academy, Miri and the other girls from the academy come to the capital of Danland, Asland, to help Britta prepare for her wedding. Miri also gets a chance to attend the institution of higher learning for Danland — the Queen’s Castle.

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