Content Creators: Safiya Nygaard

It’s always fun with these posts to try to figure out which was the first video/blog post/etc. that I saw from a specific creator.

I know the first time I ever saw Safiya Nygaard in a video at all. It was in the video where the Try Guys wore women’s pants for the day. Nygaard came on to talk about the history of women’s pockets and where they went once women changed from foofy dresses to pants.

Now, as for which of her own videos was first, I’m pretty sure it was when she bought counterfeit designer clothing in Hong Kong. I’m hardly a fashion maven or anything, but it sounded like a good time. And it was.

I’m stopping writing to rewatch in hopes of figuring out when I realized that Tyler wasn’t her cameraman but was, in fact, her fiance. I think it might have been when they talked about wearing a couples’ outfit.

I enjoyed that video so much (despite not recognizing half of the referenced brands), that I “sh-mashed that subscribe button” and then went through and watched all of her older videos.

One of the things she does is what she refers to as her “Franken” whatever videos. That’s when she takes as many of whatever as she can find and mixes them together. For example, she went to Sephora and bought every color of lipstick she could, then melted them together into one color of lipstick. The result, called “Berry Me in Lipsticks” in her collab with ColourPop is a nice, well, berry color. I have missed every time she has released the color, so finally I took a picture of it and went to HEB, where the makeup lady helped me pick out something very similar (L’Oreal’s Berry Parisienne). Evelyn, who is a fashion maven, approves, by the way.

Safiya and Tyler had a whole series of videos regarding their wedding, which happened in November 2019 (happy belated second anniversary, guys!) and then they disappeared for about a year. Part of it was COVID, but a lot of it was that having their family and friends visit for their wedding made it clear how lonely they were out in Los Angeles.

So, they moved across the country to Raleigh, North Carolina, where Safiya has returned to making videos. She and Tyler have also started a livestreaming channel where they try out kitchen gadgets, make strange food, and so on. They do their streams on Tuesdays at 5 pm Eastern time, and I’m at work then, so I’ve never actually caught one of their livestreams live.

For today’s Gratuitous Amazon Link, we’re starting Rick Riordan’s Kane Chronicles series (though I’ve lost the third book and so I don’t know when I’ll finish it). In The Red Pyramid, Carter and Sadie Kane have been raised apart since their mother’s death. Their father picks Sadie up for their annual visit, and dies in an explosion at the British Museum. This leads to the siblings finally living together under the care of their uncle Amos. And that’s just the beginning.

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